Puma & Ac Milan – 22/23 Global Kit Launch

The Project
CREATIVE DIRECTION AND PRODUCTION OF THE LAUNCH CAMPAIGN FOR THE 22/23 KIT OF AC MILAN BY PUMA.

THE CONCEPT “THAT MILAN TOUCH” IS INSPIRED BY THE MILANESE IDENTITY, UNITING FOOTBALL, FASHION AND CULTURE IN A UNIQUE WAY.

TRAILERS, VIDEOS, PICTURES FOR ALL APPLICATIONS (OOH, WEB, SOCIAL, PRINT).

CAMPAIGN MADE WITH PLAYERS FROM THE MEN’S AND WOMEN’S TEAM + MODELS AND TALENT INCLUDING RKOMI.

THREE MILANESE ARTISTS CREATED DIFFERENT BACKGROUNDS THAT RESONATED WITH THE JERSEY’S CONCEPT.