Puma & Ac Milan
Activity
22/23 GLOBAL KIT LAUNCH
The Project
CREATIVE DIRECTION AND PRODUCTION OF THE LAUNCH CAMPAIGN FOR THE 22/23 KIT OF AC MILAN BY PUMA.
THE CONCEPT “THAT MILAN TOUCH” IS INSPIRED BY THE MILANESE IDENTITY, UNITING FOOTBALL, FASHION AND CULTURE IN A UNIQUE WAY.
TRAILERS, VIDEOS, PICTURES FOR ALL APPLICATIONS (OOH, WEB, SOCIAL, PRINT).
FEATURING PLAYERS FROM BOTH THE MALE AND FEMALE TEAM + MODELS AND TALENTS LIKE RKOMI.
THREE MILANESE ARTISTS CREATED DIFFERENT BACKGROUNDS THAT RESONATED WITH THE JERSEY’S CONCEPT.
