Puma & Ac Milan

Activity
22/23 GLOBAL KIT LAUNCH

The Project
CREATIVE DIRECTION AND PRODUCTION OF THE LAUNCH CAMPAIGN FOR THE 22/23 KIT OF AC MILAN BY PUMA.

THE CONCEPT “THAT MILAN TOUCH” IS INSPIRED BY THE MILANESE IDENTITY, UNITING FOOTBALL, FASHION AND CULTURE IN A UNIQUE WAY.

TRAILERS, VIDEOS, PICTURES FOR ALL APPLICATIONS (OOH, WEB, SOCIAL, PRINT).

FEATURING PLAYERS FROM BOTH THE MALE AND FEMALE TEAM + MODELS AND TALENTS LIKE RKOMI.

THREE MILANESE ARTISTS CREATED DIFFERENT BACKGROUNDS THAT RESONATED WITH THE JERSEY’S CONCEPT.

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